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New Media’s client list reads like a "Who's Who" of politics.
Our Client Hall of Fame highlights our clients that have made real contributions to online politics. These clients
have raised the bar with their online strategy and focus on applying technology to
advance democracy.
Among the political and issue advocacy clients New Media has been pleased to serve are:
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John McCain 2008
New Media Communications worked in tandem with a strategic team of designers,
political experts, and online strategists to develop the website for
presidential candidate Senator John McCain. The backend to the site included a
custom built extranet allowing the campaign to manage volunteer activities,
reporting, communications and project collaboration with minimal effort. The
campaign also had unique satellite sites for states and McCainSpace pages
allowing users to create their own unique user space and network with other
supporters.
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Jeb Bush '00 and '98
As one of the pioneers of online campaigns, New Media Communications developed Jeb Bush’s 1998 gubernatorial campaign website. The website not only allowed users to learn more about Jeb, but also included early viral tools that allowed users to volunteer and recruit friends. Bush defeated his opponent, Lt. Governor Buddy MacKay, and went on to become the first Republican governor in Florida’s history to serve a second term.
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Bush-Cheney '04 and '00
GeorgeWBush.com was the hub of a successful campaign that
tapped the interpersonal potential of online communications on
a massive scale. Among the campaign activities planned,
promoted and tracked online:
- More than 6 million email activists and 1.4 million team
leaders took an active role in the re-election of the
President.
- Volunteers contacted 500,000 voters by phone, mail or in
person using online "Virtual Precinct" tools.
- More than 400,000 people wrote letters to editors,
105,000 called talk shows and 35,000 "walked the
vote" for the President.
- When all was said and done, 20 million people visited
GeorgeWBush.com between its launch and the election.
The website and related online tools created by New Media
made a critical difference in the election's outcome.
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The New York City 2004 Host Committee for the Republican National Convention
As a non-partisan, not-for-profit organization created to help
host the 2004 Republican National Convention, the NYC Host
Committee was responsible for organizing the welcome and
execution efforts of the 2004 Republican National Convention.
Working in conjunction with monster.com, New Media created a site
that allowed volunteers to register, find information, and
purchase convention-related merchandise online.
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DeVos for Governor
Dick DeVos is a successful businessman with a vision for a better
Michigan. New Media is playing a role in his 2006 bid for
governor with a comprehensive online campaign plan that includes
an information-rich website. Beyond introducing DeVos and
outlining his positions on key issues, the site features
supporter opinions, offers RSS feeds, provides media-ready
resources, automates a number of key campaign functions, and
offers multiple action center links and a password-protected
second information tier for supporters who provide additional
log-in information to the campaign.
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